Let’s shapeproductsthat matter.

Who I am?

Independent industrial designer working across research, product strategy and industrial design. I work directly with product and innovation teams to shape physical products before major development decisions are locked in from early opportunity definition and proposition development through to concept creation and product roadmaps.

More about me

Collaborating with global teams and companies to craft stories that matter.

Strategic product development fueled by deep market research and the seamless integration of AI as a horizontal enabler.

01What I do

All services

Growth & Innovation Strategy

Turn market change, emerging needs and business ambition into a clear product direction, identifying where to play, what to create and which opportunities are worth pursuing.

Industrial Design

Turn opportunity into distinctive products, bringing architecture, form, interaction, CMF and product identity together around how something should work, feel and belong.

Brand & Product Experience

Translate the proposition into a coherent system of product, design language, identity, packaging and touchpoints, building recognition from first encounter to everyday use.

Human Factors & Design Research

Ground product decisions in how people actually perceive, behave and use, turning research, context and evidence into clearer, safer and more intuitive experiences.

02Selected work