Let’s shapeproductsthat matter.
Independent industrial designer shaping products through research, strategy and design — working with product and innovation teams before development decisions are locked in.
Explore my work
Who I am?
Independent industrial designer working across research, product strategy and industrial design. I work directly with product and innovation teams to shape physical products before major development decisions are locked in from early opportunity definition and proposition development through to concept creation and product roadmaps.
More about meCollaborating with global teams and companies to craft stories that matter.
01What I do
Growth & Innovation Strategy
Turn market change, emerging needs and business ambition into a clear product direction, identifying where to play, what to create and which opportunities are worth pursuing.
Industrial Design
Turn opportunity into distinctive products, bringing architecture, form, interaction, CMF and product identity together around how something should work, feel and belong.
Brand & Product Experience
Translate the proposition into a coherent system of product, design language, identity, packaging and touchpoints, building recognition from first encounter to everyday use.
Human Factors & Design Research
Ground product decisions in how people actually perceive, behave and use, turning research, context and evidence into clearer, safer and more intuitive experiences.
02Selected work
Past projects.
Consumer Electronics
Tanix
Client Work
FMCG
BWARE - Cooking together
Client Work
Furniture
Momo
Designed with Narativ Design x momo.mx
Brand + Packaging
TanCacao
Client Work
Consumer Electronics
Aura Hydroxyl
Designed as part of PDR Design Consultancy
Eyewear
Metra Optical
Designed with José Luis Sedeño
Automotive
Cercle
Designed as part of PDR Design
Medical
Strike instrument for intramedullary nail
Designed as part of the J&J / DePuy Synthes Team
Personal Care
Nyfasi Deluxe
Designed as part of PDR Design
Home Accessories
B01
Client Work
Sustainability
Bluetide
Designed with Denisse Ojeda
Home Accessories
NEST
Designed with Narativ Design x Nest
Home Accessories
B02
Client Work
Social Design
EDN - A new way for sexual education
Independent project
Retail
Reebok Stand
Independent project
Sustainability
ReGen
Designed as part of PDR Design