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Automotive · 2020-2021

Cercle

Recyclable steering wheel

Cercle

More than 20 million vehicles reach the end of life each year in the EU and the US. With their complex, multi-material construction and integrated controls, steering wheels defy recycling. They make up most of the 25% of each vehicle that ends up in a landfill every year. Cercle is the first automotive steering wheel to adopt a circular economy approach to design. That enables easy, complete disassembly and recycling while incorporating complex controls and haptic feedback into a high-quality standard form.

Cercle — image 1
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Cercle — image 3

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