ReGen

ReGen is a fully functioning, safe, and compliant baby stroller designed to appeal to style-conscious and environmentally aware consumers. The easy-fold core chassis is made from aluminium and a glass-reinforced mass-balanced biopolymer. It is designed to last a minimum of 5 ownership cycles before easy disassembly and part recycling. A hard-wearing, machine washable 99% recycled PET textile is used throughout the design which is fully recyclable along with the tires and cosmetic covers.

All refurbishment components are single material and recyclable. Compared to a typical 2.5-year average ownership, ReGen is expected to travel through five families of ownership before final disassembly and material recycling. Alongside the fully recyclable nature of ReGen, Life Cycle Analysis (LCA) studies show that ReGen has a 66% improvement in sustainability, across all parameters, over the company’s existing products.

ReGen outperformed a standard stroller in each damage assessment category. The Carbon Footprint of different life-cycle phases over 12.5 years of service is significantly reduced by the ReGen design when compared to a standard stroller design. In a standard stroller business model, one stroller is used per family. Standard stroller parts are non-separable, meaning that once a family no longer needs the stroller, they often end up in landfill. In the ReGen business model, one stroller frame can be used by at least five families, significantly reducing the use of resources.