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Packaging·2024-01-30·4 min read
Packaging is part of the product
In FMCG the first thirty seconds of ownership happen before the product is even visible.
Opening is an experience with its own choreography, sound, and resistance.
The unboxing is the first use
Treat it with the same rigour as the object inside.
Material honesty
Structure and finish should promise exactly what the product delivers.
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