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Process·2024-05-22·8 min read
From brief to shelf: closing the strategy gap
Most products lose their intent somewhere between the deck and the tooling. Here is where it leaks.
The gap between strategy and execution is rarely one big failure. It is a hundred small compromises nobody documented.
Decisions need owners
Every compromise should be traceable to a decision and a reason.
Design as continuity
The role of design is to carry intent all the way to manufacture.
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