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Research·2024-02-18·7 min read
Designing for Ritual
Products that fit into daily rituals outperform products that demand new habits.
New habits are hard. Existing rituals are reliable. The most successful physical products find a place inside a ritual that already exists.
The morning ritual
A coffee maker does not need to teach someone to drink coffee. It needs to fit into the existing choreography of the morning.
Ritual as brief
A stronger brief describes what the product makes possible within the user's day.
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