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Newsletter·2023-08-02·5 min read
The Barbie Effect: Shifting from a Toy Manufacturer to an IP Toy Company
What Mattel's transformation teaches product teams about turning a physical product into an enduring intellectual property.
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An edition of Food for Thought, my LinkedIn newsletter on design, technology and the forces shaping the products around us.
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Transforming Customer Service: IKEA's AI-Powered Journey